28 July 2011

Ford of Britain photo archive image: Ford and Style

This week's Ford of Britain 100: image of the week from its photo archive is all about style.

In this week's image, designer for HRH Queen Elizabeth, Hardy Amies used a backdrop of Ford cars to launch his 1973 collection.

Mass produced cars may seem a world away from couture clothing, but both rely on a high level of style and elegance to make an impact at first sight.

The 1970s marked a key period in design for Ford cars, with the box-type Zephyr Mk IV and Cortina MkII, giving way to the curves of the Cortina MkIII and consul Granada, a fact appreciated by Amies when looking for the perfect complement to his chic outfits.

Forty years later, fashion designer Bruce Oldfield, took the Ford fashion connection a step further working with Ford to create a dress made from 85 Ford StreetKa parts including a corset made from fibreglass and skirt made from grille mesh!

The dress was auctioned for Barnados children's charity during the 2004 London Fashion Week.