With a programme of introducing ten new models planned over the next four years, Mercedes-Benz is well placed to pick up on a growing sales of premium cars, writes Brian Byrne.
That was the view expressed today by Ciaran Allen of Mercedes-Benz Ireland in a presentation of the brand's and the importer's projections for the coming years.
The ten models will have no direct predecessors and will effectively expand the M-B market reach, in compact, mid-sized, full-sized, large-sized and large SUV segments.
They will include a new A-Class (concept pictured above) which in sporty hatchback form will bear no releation of any kind to the current compact MPV bearer of that nameplate.
It will be built on an entirely new platform with front-wheel-drive and a new range of engines.
Derived from the new A-Class will be two additional new models, both constructed on the same platform. The BLS will be a four-door coupe with body styling inspired by the larger CLS version and FWD. A 4-wheel drive premium compact SUV on the same platform is expected here in 2014.
Two new models are planned alongside the current C-Class, and one new one will be developed alongside the E-Class range.
Three additional models are planned beside the S-Class and an additional model will join the M-Class in the large SUV segment.
In Ireland, against the backdrop of what forecasters predict will be a declining market overall, Mercedes-Benz is targeting an improved market share from a current year level of 2.1 percent to a slightly increased 2.7 percent. This growth will be underpinned by the all-new B-Class, available in January, and the new M-Class and all-new SL roadster—both arriving in March.
