22 May 2012

BMW pushes Toyota off top brand league

BMW is now considered the world's top automotive brand, according to market research company Millward Brown.

In its annual survey, the German prestige brand overtook Toyota, which was in top spot from 2006 through 2009, and also 2011.

BMW was also top brand in 2010. Mercedes-Benz, Volkswagen and Audi improved their brand value, according to the BrandZ Top 100 Most Valuable Global Brands study.