Customers who buy a BMW car through the company's Select financial service will be guaranteed a minimum future value of just under 50 percent for the model they buy at the end of their purchase agreement—subject to the distance travelled and fair wear and tear.
Examples include a BMW 316d ES (RRP €35,030; GMFV €18,533 or 53%) for a deposit of less than €7,000, and 35 payments of €349 a month over three years (APR 5.6%).
Or a BMW 116d ES (RRP €28,870; GMFV €14,335 or 50%) for a deposit of €2,999 and 35 payments of €399 (APR 4.8%).
BMW Select is offered on very model in the BMW Range, including used cars up to two years old, which is unique in the trade.
Brian Merrigan, Director Sales & Marketing for BMW Financial Services says the scheme both makes BMW cars very affordable and and also gives the customer peace of mind and total protection should values drop for whatever reason.
At the end of the agreement they can part-exchange the car for another BMW, keep the car, or return the car, subject to terms and conditions.
The deposits are presented as a % of the RRP of €35,030, which is a lower amount needed than some of BMW's competitors. The GMFV is presented as a % of RRP, demonstrating a higher confidence in the BMW product.