James' winning project was entitled 'Seat Lab Experiment'. His designs will be brought to life by Seat and used in an upcoming social media campaign. James delivered a campaign concept that exceeded expectations of the organisers.
He was presented with a cheque by Adam Chamberlain, Brand Director ofSeat Ireland which will cover his college fees for 2013 and has been offered a three-month summer internship with Owen's DDB in Dublin.
Over sixty students participated in the competition.
