In a market down nearly 5 percent year to date, Ford looks set to retain its title as the number one brand in the commercial vehicle (CV) market in Ireland for 2012, writes Trish Whelan.
Figures for the sector recently released by the Society of the Irish Motor Industry (SIMI) show that Ford had sales of 1,647 vehicles up to the end of June. This compares with 1,475 for VW and 885 for Renault.
The overall CV market for the six month period to the end of June 2012 totalled 7,789 units, down 382 units, or 4.6 percent, from a total of 8,171 sales for the same period last year. With a 21.1 percent share of the 2012 sales, Ford managed to grow its share of the market up from 19.7 percent in 2011.
The backbone of their success in the CV sector continues to be the Transit which has been Ireland's number one van from when it arrived in Ireland nearly 50 years ago. Transit topped the charts in its segment with sales of 928 units so far this year, followed by Renault Traffic Master range with 640 units, and VW Transporter / Crafter range with 438. The all new Transit Custom model will be launched here in October.
Transit Connect (Long Wheel Base), Kuga Commercial (pictured above) and Fiesta Van each topped their segment sales chart this year.