For Ford drivers, life in the fast lane has become life in the quiet lane as engineers raise the bar for refinement by cutting noise and improving soundproofing, writes Trish Whelan.
However, for hot hatch drivers, engine roar is an integral part of the driving experience and Ford engineers have come up with a unique electronically controlled solution that delivers a sporty soundtrack or a more peaceful journey, depending on driver inputs.
Ford of Europe's vehicle sound quality expert Bjoern Boettcher says "Focus ST drivers want to hear the engine sing when they put their foot on the gas and Ford cars are engineered to be quiet inside the cockpit, so we have to pull out a few tricks to give enthusiastic drivers the sound they crave - and that's where our Sound Symposer comes in. It amplifies the sound produced by the engine and channels it along a pipe to the dashboard panel where it is easily audible to the driver."
The system was developed specially for the new 250PS 2.0 EcoBoost Focus ST. The new Focus ST is on sale in Ireland now, available as a 5-door hatchback priced from €35,170.