Ford of Europe will use the 2013 UEFA Champions League Final football match on Saturday to launch a new brand campaign featuring technologies available across its model line-up.
The campaign brings to life Ford's promise to 'Go Further' for the 90,000 or so crowd at London's Wembley stadium and an expected TV audience of 150 million people across Europe.
Ford will run a selection of 15, 20 and 30-second TV ads throughout Europe during the half-time break of the final between FC Bayern Munich and BV Borussia Dortmund.
The ads will direct viewers to visit a special new web site at www.ford.com that includes a series of entertaining videos and information about Ford technologies.