Citroen DS3 By Benefit unveiled

Citroen and Benefit Cosmetics have collaborated on a one-off version of Citroen's DS3 which embodies a fun and playful persona reflecting that Benefit is a globally recognised cosmetics company, writes Trish Whelan.

Called DS3 by Benefit, the colourful model explores ideas and themes in a concept form, which marks the start of a new partnership between the two brands. It is based on the DSport powered by the carmaker's sporty THP 155 engine. On the exterior, it uses colours from the Benefit palette with the brand's signature pink and yellow 'Candy Stripes' motif and a graphic of the San Francisco skyline (Benefit's spiritual home) along the side profile. The alloy wheels are detailed in white and pink with the Benefit logo on the wheel rims alongside the Citroen chevron centre caps. Yellow wing mirrors offset the pink body, with the floating roof sporting the pink and yellow 'Candy Stripes'.

The interior has been reupholstered in fine Italian leather, again with the Candy Stripe design on the seats, headrests and parcel shelf. Pink detailing features throughout, such as one the steering wheel, dashboard and centre console. There is also a 'hello gorgeous' graphic on the passenger side of the dash.

Other smart touches include a handbag hook, fragrance dispenser, and an ornate vanity mirror emerging from the dashboard.

The concept premiered at the Clothes Show Live at Birmingham NED this week at which Citroen was a main sponsor.

Citroen say this concept collaboration with Benefit 'has allowed us to explore more female themes for DS3 line and reach out to new markets'.