Renault's bank, Renault Finance, has lent over €100 million in retail financing in Ireland to its 6,000 customers, writes Trish Whelan.
Last year saw approximately 1 in 4 customers take Renault ReFlex, the brand's PCP product which reduces a monthly payment versus a personal loan or traditional hire purchase. Customers can save up to 30 percent less with the same finance amount over the same period with a PCP.
Early indicators in 2014 show that 40 percent of Renault and Dacia customers will take a Renault ReFlex product (PCP). With ReFlex customers are guaranteed the value of their car in 2-3 years' time and Renault, or Dacia, will guarantee a minimum amount at the end of their finance term. They also have the possibility of driving a new car every 2-3 years and, if the customer doesn't wish to keep the car after the term, they don''t have to.
The PCP deposit required is usually 10 percent between deposit and trade in.
With the market up 45 percent, Renault Finance has seen an increase of 100 percent in finance applications for the same period last year. A two-hour decision time has also been introduced on all finance applications.
We picture the Dacia Logan MPV above.