24 March 2014

New Kia Soul gets design award

Kia's all-new Soul compact SUV has been awarded a prestigious 'red dot' design award, following in the footsteps of its first-generation predecessor, writes Trish Whelan.

With its upright, confident posture, broad shoulders, iconic window shape and SUV ground clearance, this second-generation Soul was crowned winner in the 2014 'Product Design' category by the red dot jury, the same award earned by the first Soul back in 2009.

The new Soul features a large trapezoidal lower air intake, low fog lights pushed to the edges of the front bumper, Kia's signature tiger-nose grille, and the avantgarde design of the rear with the 'floating' body-coloured panel on the tailgate. The high quality comfort of the interior adds to the car's appeal.

The new Soul goes on sale in Ireland in May. It will be powered by a direct injection engine, a 128hp turbodiesel unit.

The new car was created by the Kia design team under the supervision of Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation and Hyundai Motor Group. He was also responsible for the design of the original model.

The Soul is the 11th Kia model to receive the prestigious red dot design award prize.