7 March 2014
Talking to the Irish at Geneva Show
We first spoke to Stephen Gleeson (above)of Hyundai Ireland at the reveal of the Intrado Concept which could be a revolution on how to build a car. At the press conference we heard that the Intrado 'is far more than a styling exercise as this car is bout turning every journey into a rewarding experience'. Seems that Hyundai is passionate about becoming 'the most loved brand' and say they are ready to enter new market areas to to introduce new technologies. Their say their ambition to achieve a 5 percent market share by the end of the decade 'is now a reality'. We learnt that the Intrado can travel more than 600kms on a single tank, yet emits only water.
Stephen Gleeson expressed his delight over the launch of the new Genesis. "We should have first arrivals in Ireland in July-August. It will be a showcase for the technology that Hyundai which will be a showcase for the technology that Hyundai are are developing. It will be a flagship for us. Hyundai Europe are trying to fit a 2.0 diesel from the ix35 into it and if that can be done, then I could see us selling a significant quantity of them. If they put a diesel engine in it we will definitely do it in good numbers and our plan, if that happens, is to have one Genesis dealer in Dublin and one in Cork.
We also met up with show regulars James Brooks and Aidan Doyle of Kia Ireland, but they escaped our camera lens for once. They're looking forward, though, to the arrival of the new Kia Soul in the next few months.
We heard there was a contingent from Volkswagen Group Ireland, but failed to make contact. Ah well, you can't win them all.
Labels: Geneva 2014