Land Rover will sponsor the inaugural Land Rover Style Award on Friday, 2 May at the Punchestown Festival.
The most stylish lady on the day will receive the keys to a Range Rover Evoque which will be hers to drive for the year.
Amy Huberman, a Land Rover Brand Ambassador, launched the Land Rover Style Award as she took delivery of her own new Range Rover Evoque for 2014. She will make the presentation on the Friday.
Jaguar Land Rover Ireland's Marketing Manager Melanie McCourt says "Land Rover has always been synonymous with style, performance and luxury and the Land Rover Style Award is the perfect platform to showcase these attributes."
A style tip from Liam Holton, Punchestown Marketing Director who says "Together, we will be encouraging ladies to rethink conventional race day style and to take a fresh look at what it takes to win an award like this. The emphasis will be on standing out from the crowd and being more than a pretty face."