1 April 2014

PSA increases Peugeot 2008 production to meet demand

PSA/Peugeot-Citroen is raising production of the Peugeot 2008 for the fifth time to meet demand since the SUV's launch last April after receiving 120,000 orders for the subcompact SUV, writes Trish Whelan.

The model is produced exclusively at Peugeot's Mulhouse plant in France. PSA will raise daily output of the 2008 by 25 percent to 860 vehicles.  It is the only vehicle in its category to offer a Grip Control technology, a system that improves traction.

The 2008 was awarded a top five-star rating in Euro NCAP tests and presented with Car of the Year prizes in Ireland, Italy, Spain, France, Poland and Turkey. In Ireland, it won the Irish Small Car of the Year 2014 award. The 2008 is priced here from €18,595 plus delivery and comes with a five year warranty as standard. Buyers can choose from petrol and diesel engines.

PSA has also seen robust demand for the new Peugeot 208 compact hatchback, named Europe's 2014 Car of the Year award at the Geneva auto show last month. PSA plans to build more of that model after receiving 60,000 orders.