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She was seen stepping from one of a pair of Discovery Sports aboard a giant barge moored in the centre of the city.
The former Victoria's Secret model, also known for her role in Transformers: Dark of the Moon and the upcoming Mad Max: Fury Road, was stood flanked by seven pairs of brightly coloured, giant-sized Wellington boots - some as tall as 4.5 metres. The boots, a creative reference to both the Discovery's versatile seating layout and Land Rover's unique take on outdoor life, brought a sense of fun to the Rive Gauche.
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You can view the launch film with Rosie at http://youtu.be/bgqJLWyFsXY
Discovery Sport was revealed digitally at Virgin Galactic's Spaceport America facility in New Mexico, USA early last month.