5 November 2014

Nissan's high hopes for Pulsar

Nissan Ireland is hoping to gain up to 10 percent segment share with its new Pulsar compact family hatch, writes Brian Byrne.

The car brings the brand back into the most important segment after a 7-year absence since the Almera ceased production, and the company's Peter Dynan says it's now a 'very exciting time' for the brand, with a fully refreshed lineup from the Micra to the X-Trail.

The Pulsar was launched in Ireland at the recent National Ploughing Championships where it attracted great interest from a rural attendance from all over Ireland, a buyer group which has always shown a strong affection for the brand.

The Pulsar has an extended wheelbase which offers the best rear room in the class, and is wider than many of its compact hatch competitors, which include Volkswagen's Golf, Ford's Focus, the Toyota Corolla and Auris, and Opel's Astra, as well as Hyundai's i30.

The top six account for 60 percent of segment sales, and Nissan Ireland is expecting to get back strongly into that position where the Almera used to be, always 'comfortably in the top five', according to Peter Dynan.

The new car is available in three grades, XE, SV and SVE and comes with 1.2 petrol and 1.5 diesel engine options. Nissan Ireland expects the bulk of sales will be the SV with the diesel engine.