8 December 2014

Honda hopes to grow again in Europe

Honda is hoping for a revival in sales in Europe in 2015 through the introduction of the new HR-V, the prototype of which was shown at the Paris Motor Show in October, writes Brian Byrne.

The small crossover will compete in a market segment expected to reach a million vehicles in the region in 2020 — double its current sales. Honda is believed to be aiming for 30,000 units of the HR-V in a full year.

A more powerful version of the company's 1.6 diesel will also allow it to drop the 2.2 diesel in the CR-V crossover, making itt attractive to owners who require more power than the 130hp available currently from the 1.6.

A new-generation Jazz is also due in autumn 2015, powered by a 1.3 i-VTEC petrol engine with either a six-speed manual or a CVT transmission. Honda's sales in Europe have diminished substantially, with market share plunging from 2.0 percent to 1.1 percent since 2007.