8 March 2018

Kia signs new UEFA Europa League deal

Kia Motors has agreed a three-year sponsorship agreement to become an Official Partner of the UEFA Europe League, writes Trish Whelan.

The agreement starts in time for the 2018/19 season and runs through to the UEFA Europe League final in 2021.

The UEFA Europa League is the world’s largest professional club football competition involving 48 clubs from 55 countries across Europe and attracts a global cumulative TV audience of one billion across all programming.

As Official Partner, Kia Motors will provide a fleet of 90 cars for the UEFA Europa League finals in 2019,2020 and 2021 to transport referees, officials, delegates and VIPs.

Kia will invite thousands of fans to UEFA Europa League games. Some 205 young football fans across Europe will be invited to enter Official Match Ball Carrier programme by entering a competition. 

The UEFA Europa League 2018/19 season group stage will commence on 20 September next while the knock-out stage will start on 14 February 2019. The final will be held at Baku’s Olympic Stadium on 29 May next year where Kia will roll out various activities and some unique experiences to football fans around the world. 

Included in the photo above are Yong-Won Cho, Senior Vice President and Chief Marketing Officer at Kia Motors Corporation and UEFA Ambassador and football legend Hernan Crespo.