12 April 2019

James Barry Motors crowned SEAT Dealer of 2018

Limerick-based dealership James Barry Motors has been crowned SEAT Ireland’s Dealer of the Year 2018, writes Trish Whelan.

The dealership is one of the newest additions to SEAT Ireland’s 24-strong dealer network. James Barry Motors, which has been in business for just four years now, has exceeded all expectations delivering phenomenal results for 2018.

Performance areas for which the dealership was commended for include ‘an exceptional sales performance, particularly in new car sales, with a high penetration of those sales financed via SEAT Financial Services’. 

Customer satisfaction from both a sales and after sales perspective was also singled out for praise.

The Limerick dealership has been retailing the SEAT brand (owned by Volkswagen) for two and a half years and has a core team of nine including Dealer Principal James Barry, SEAT Brand Manager Larry Keogh, Aftersales Manager James Casey, Senior Technicians Billy Lane and Richard Murray, Sales Executive Ger Sheehan, Service Advisor Bistra Peric and Technicians Rachel Cahill and Scott O’Gorman.

Niall Phillips, Brand Director at SEAT Ireland congratulated James and all his team ‘on demonstrating core values to the SEAT brand and customer focus across all areas of the business’.

Commenting on the recognition, James Barry said “We are honoured to receive this prestigious award from SEAT Ireland. I am incredibly proud of my dedicated team who work relentlessly to provide customers with the very best advice and knowledge empowering them to choose a car that suits their every need, at the very best possible value.”

Pictured above are Neil Dalton and Niall Phillips of SEAT Ireland presenting the award to James Barry, and Carlos Bermejo also of SEAT Ireland.