Mercedes-Benz has launched its latest GLE sports utility vehicle with prices starting from €78,395, writes Trish Whelan.
The GLE has always been regarded as a practical workhorse by customers. This latest model is not different in that regard but comes with a more progressive look designed to attract a wider and more youthful segment of SUV owners.
Now with a noticeably more rounded, more elegant presence and with a younger look, the brand believe it will appeal to male and female owners in more equal numbers.
With a wheelbase of almost 3-metres in length, the cabin is more spacious with room for up to seven people - the rear seat passengers enjoying well over one metre legroom. A second row of seats has the option of being electrically adjustable while a third seat row is available as an option.
Four diesel models make up the new range all with 4MATIC transmission - a 300d, 350d, 400d and a 450d. The GLE is ranked the first SUV in its class to meet Euro 6d emissions standards not coming into force until January next. The 300d is expected to be the volume seller here.
The GLE comes with a host of high-tech features as standard including MBUX driver assistance and infotainment system and ‘Hey Mercedes’ voice-activated feature.
The cabin is stylish and practical. Two large screens have been arranged to create a panoramic effect across the dash.
At yesterday’s launch to the motoring press, Ciaran Allen, Mercedes-Benz sales manager in Ireland, said: “GLE is pitched to be one of the most value-attractive models in its segment and forerunner in a parade of new 2019 model introductions, next of which will be the new A-Class saloon and CLA.”
While Mercedes-Benz has a large number of traditional buyers who genuinely require a ‘workhorse’ vehicle like this, Mr Allen said they are hoping to also attract a younger generation to the model.
A plug-in hybrid electric version with 100kms full electric capability will arrive later.
GLE prices begin from €78,395 (300d 4MATIC) and from €95,995 (450 petrol 4MATIC).
Key competitors include BMW X5 and Audi Q7.
