23 June 2021

Kelly's Toyota, Letterkenny, receives Ichiban award

Irish Toyota dealership, Kelly’s Toyota, Letterkenny has been awarded the prestigious Ichiban award along with 43 other retailers from 32 European countries who have also secured this coveted award, writes Trish Whelan.

The award is for providing outstanding customer service and the 2021 Ichiban puts the spotlight on high levels of retailer innovation during the Pandemic crisis. ‘Ichiban’ in Japanese means ‘Number One’. Over 2,500 European Toyota Retailers compete for this award every year and the winners are those who excelled in delivering the highest level of Toyota’s ‘Customer First’ mindset.

Congratulating Kelly’s Toyota, Steve Tormey, Chief Executive of Toyota Ireland, said it is ‘a great achievement for the Toyota dealership to be acknowledged for their outstanding customer service’. Brendan Kelly, Dealer Principal at Kelly’s Toyota said: “We are honoured to be awarded the Ichiban award amongst our fellow 43 European retailers. In these challenging times, it is a fantastic achievement to be recognised for the most memorable customer service. Our customers are at the heart of everything we do at Kelly’s Toyota in Donegal and the entire team should be incredibly proud of this amazing achievement.”

This year’s Ichiban award ceremony was held virtually on June 10. Each Ichiban award winner has already received their trophy and a congratulation letter from Matt Harrison, President & CEO of Toyota Motor Europe.

Brendan Kelly is pictured below with his award.