The new DS 4 from DS Automobiles has gone on sale in Ireland at a starting price of €36,300, writes Brian Byrne.
Available in five grades, and with petrol, diesel and plug-in hybrid powertrains, the C-segment premium car is targeting a buyer who 'wants something different', according to the MD of DS Automobiles Ireland Des Cannon.
A very distinctive and upscale styling outside is matched with an interior that focuses on being beyond ordinary and using rich materials to match.
DS Automobiles is a stand-alone brand targeted at the premium level within the Stellantis Group. They are imported to Ireland by Gowan Distributors, and sold through the newly-opened DS Store in Dublin, located at Gowan Motors on the Navan Road.
