24 July 2024

New D-Max will show in restructured Irish Isuzu network


A revised Isuzu D-Max pickup arriving on the Irish market will headline a restructuring of the brand's distributor Harris Group's Isuzu sales network, writes Brian Byrne.

The Euro6e D-Max comes with improved emissions and a number of enhancements, including a move to automatic transmission only. There's a new front end design, new taillights and interior changes.


Karl Haughton, who has previously worked on Harris Group’s Maxus and Bus & Coach divisions, has been appointed as Head of Sales and Dealer Network for Isuzu. In this capacity, he will be responsible for overseeing sales operations and managing the fleet division for the Isuzu brand in Ireland. 

The Isuzu line-up includes N-series and F-series trucks, offering heavy and light trucks ranging from 3.5 tonnes to 11 tonnes. In 2025 Isuzu will launch its first battery electric vehicle (BEV) which represents a significant step for the pickup market.