8 January 2025

Toyota tops in Ireland four years running

Toyota RAV4 PHEV.

Toyota has made it four years in a row as the top selling car brand in Ireland, writes Brian Byrne. The company finished out 2024 with a 14.5pc market share here.

In all, the brand sold 17,521 passenger cars, 4,001 ahead of the nearest rival, and six of their models were in the top 15 best sellers.

Toyota Ireland's best seller was the RAV4 compact SV, available in both hybrid and plug-in hybrid powertrain forms.