28 October 2025

Ford initiative raised €26,310 for Irish Guide Dogs


Ford Ireland has raised €26,310 for Irish Guide Dogs through its recent Drive 4 UR Community campaign, launched in September, writes Brian Byrne. The initiative ran nationwide across five weekends in September and October.

Customers were invited to take a free test drive, with €30 donated to Irish Guide Dogs for every drive taken. In participating Ford dealerships in Cork, Galway, Kildare, Limerick, and Dublin, over 877 test drives took place.

Irish Guide Dogs supports nearly 400 guide and assistance dog partnerships across Ireland, helping people who are vision impaired and families of children with autism to live with greater independence and confidence. 

Pictured are John Manning, Market Lead, Ford Ireland, and Tim O’Mahony, Chief Executive of Irish Guide Dogs, with Roz Purcell, who was the Ford ambassador for the programme.