6 February 2026

Toyota is top January brand, top car


Toyota again leads as the top-selling brand following the opening sales of 2026, with a 14.85 per cent market share, writes Brian Byrne. The brand also had the best-selling car in January, the Yaris Cross.

Second in January sales was Hyundai with 10.99 per cent, followed by Volkswagen (9.29%), Skoda (8.61%), and Kia (7.57%).

Total registrations for the month reached 34,554 units, a 3.15 per cent increase compared to the same month last year.