Continental Tyres Ireland has teamed up with content creator Erika Crawte to produce a series of short information videos aimed at boosting awareness of tyre safety and maintenance, particularly among younger motorists, writes Brian Byrne. The latest video in the campaign features Continental’s Tom Dennigan explaining the benefits of all-season tyres for Irish driving conditions.
Dennigan outlines how all-season tyres blend summer and winter tyre technology to deliver strong performance in moderate climates, providing reliable grip and safety in rain, summer heat and light winter conditions. He contrasts this with traditional summer tyres, which can lose effectiveness below 7°C, and winter tyres, which are primarily designed for the harsher, snowy winters typical of northern and eastern Europe.
All-season tyres, such as Continental’s AllSeasonContact 2 range, feature more tread blocks, edges and sipes, as well as an open shoulder and deeper, wider channels to improve grip and disperse water, snow and slush. The range is also EV-compatible, indicated by a dedicated EV logo, underlining Continental’s push to promote safer, climate-appropriate tyre choices for Irish motorists.
