Maybach name for revival

The Maybach name is to be revived by Daimler as a sub-brand within the Mercedes-Benz S-Class range, writes Brian Byrne.

The nomenclature will be Mercedes-Maybach, and will be used on an S 600, S 500, and S 400 4MATIC, with V12, V8 and V6 engines respectively.

The first of the cars will be unveiled at the Los Angeles Auto Show later in November. The individual Maybach brand was dropped in 2012 because of poor sales of the ultra-luxury car since its first revival in 2002.

The Maybach-Manufaktur car company was originally founded in 1909 by Wilhelm Maybach and his son, originally as a subsidiary of Luftschiffbau Zeppelin GmbH.

Daimler drops Maybach early

German carmaker Daimler has ceased production of its Maybach super-luxury saloon, six months earlier than planned, writes Brian Byrne.

The dropping of the model was announced last year, with a plan to keep it going until the arrival of the next Mercedes-Benz S-Class. The company now says it built the last one at the end of June.

Originally devised as a challenger to BMW's Rolls-Royce and Volkswagen Group's Bentley, the car was named after engine designer Wilhelm Maybach who worked with Gottlieb Daimler in the 1890s. The original Maybach premium brand was launched during the 1920s.

Daimler launched their car in 2002, in 5.7-metre and 6.2-metre lengths, giving them the suffixes 57 and 62.

It was never successful, and failed to ever reach the original target of 1,000 copies a year. Only 46 were sold last year.

The car was built on the same line as the M-B S-Class and CLS.