Double win for Mercedes-Benz at SIMI awards

John Connolly, MUTEC General Manager (centre) pictured receiving the Commercial Vehicle Operation of the Year award from Derek McDermott, Bank of Ireland and Brian Cooke, SIMI at the recent SIMI annual Motor Industry Awards 2018.

The Mercedes-Benz organisation in Ireland had two good reasons to celebrate success at the recent SIMI Irish Motor Industry Awards.

On the commercial vehicles front, its Dublin-based MUTEC dealership — which recently completed construction of a high profile, state-of-the-art showrooms on the busy Long Mile Road — was presented with the Commercial Vehicle Operation of the Year award.

Noel Rabbitte, Mercedes-Benz Brand Manager at MSL Ballsbridge Motors (centre) pictured receiving the Franchised Sales Operation of the Year award from Derek McDermott, Bank of Ireland and Brian Cooke, SIMI at the recent SIMI annual Motor Industry Awards 2018.

At the same event, another of its Dublin dealerships which also underwent a major reconstruction in recent times – MSL Ballsbridge Motors – was presented with the Franchised Sales Operation of the Year award.

Conducted in partnership with Bank Of Ireland Finance, the 8th Annual SIMI Irish Motor Industry Awards celebrated what the organisers said was ‘best practice in the Irish motor industry’.

Intended to acknowledge the hard work and successful achievements of SIMI members during, what it termed, ‘challenging times for the industry’, the success achieved by MUTEC and MSL Ballsbridge was said by Mercedes-Benz chief executive in Ireland, Stephen Byrne, to be ‘a reflection of the very significant investment in premises and people made by both dealerships and the high standards they employ in their business’.

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Mercedes-Benz live 12-hour commercial

Mercedes-Benz has created the world’s first live commercial, ’Now’, that constantly changes over a period of 12 hours, beginning at 8am Irish time today. The film combines artistic performances, data visualisation and live cameras to show that electric vehicle mobility is already part of the brand’s offering. The live stream can be watched around the globe

The 'Now' is unique for every individual. Each moment, countless things happen in the 'Now'. With the world’s first live commercial which will continuously change over the course of 12 hours, Mercedes-Benz shows with the E 350 e* that electric mobility is already now possible with its Plug-In-Hybrid models.

With a combination of live cameras capturing the life in the streets, data visualisations about things that are happening at the moment and a live 12-hour artistic performance from multi-award-winning British choreographer and artist Darren Johnston that aims to recreate a day in our lives, the film will celebrate all of the incredible things that are happening at this very moment, enticing people to experience the Now.