Three out of five new car buyers in Europe would consider a hybrid purchase, according to a survey carried out for motor trade magazine Automotive News Europe.
The survey -- in Germany, Britain and France -- also suggested that buyers were prepared to pay extra for the technology.
A parallel survey of dealers indicated that they believed they would lose business if the brands they sold didn't include hybrid powertrains.
But the exercise also revealed that both consumers and dealers wanted more information about alternatives than was currently being supplied. BB.
