Chinese carmaker Geely is about to enter the UK's new car market and the first models will arrive at the end of 2012. It will be the first major Western European country to receive them.
The UK's Manganese Bronze Holdings plc (MBH) is to become their distributor for the sale of new Geely cars, the supply of parts, to establish a dealer network and to provide an after-sales service. The UK distributor operation will be known as Geely Auto UK.
They will start by importing the Geely Emgrand EC7, C/D segment sized four-door saloons and five-door hatchbacks, initially with 1.5 and 1.8 petrol engine options. But Geely has a range of models sell suited to European requirements and will be looking to widen their range as quickly as possible, probably with a new model range every year for the next four to five years.
MBH and Geely are already partners in building the iconic London black cabs with production for the UK market taking place in Coventry by The London Taxi Company, a division of MBH, and for world markets, vehicles are produced in China by Geely.
Geely is one of China's fastest growing car manufacturers and already has numerous automotive interests around the world. One of those is the ownership of the Volvo Car Corporation.