15 June 2012

New Cherokee to lead Jeep further into Europe

Jeep is to introduce a new generation Cherokee mid-sized SUV next year as part of a further offensive on the European marketplace, writes Brian Byrne.

This will be followed by a 'mini-Wrangler' based on a Fiat 500 platform in 2014, and a new compact model towards the end of the same year to replace the current Compass and Patriot models. The Compass is the only one of those currently being sold in Europe.

The new Cherokee will be powered by a Fiat-sourced 2.0 diesel outputting 170hp.

Jeep is the fastest-growing brand in Europe so far in 2012, according to official industry statistics, although from a small base. The brand is now controlled by Fiat as part of its involvement with Chrysler, and is aiming for a 130,000 units sales performance by 2014.

A substantially-expanded dealership network for Jeeps within the Fiat/Lancia groups is part of the reason for the current growth.

A special European version of the Grand Cherokee, the S, will be rolled out in the autumn of this year.