Ford expects that 40 percent of its B-MAX customers will be coming to the model from a larger car when it goes on sale at the end of September, writes Trish Whelan.
Engine options include Ford's new 1.0 Ecoboost petrol unit and a new 1.5 diesel.
The B-MAX is built on the same platform as the Fiesta, and offers yet another alternative in the very crowded small car segment.
It has an innovative sliding rear doors system with no B-pillars, making access to the rear much easier.
It will also be the first European Ford to offer the company's 'Sync' in-car connectivity system. It can automatically transfer contact information from a connected Bluetooth device to the vehicle, allows calls to contacts to be activated using straight-forward voice commands and reads text messages aloud from compatible phones connected using Bluetooth.
Active City Stop, first launched on the Focus, will also be available.