20 February 2014

Audi Athlone opens new showroom

Audi Athlone has opened its doors to a brand new state-of-the-art showroom, writes Trish Whelan.

This €4.4 million investment in the building of the new showroom has meant 18 jobs to date, with plans to add a further five positions by the end of the year. The opening of the new 12 car showroom forms part of Audi Ireland's overall €80 million investment into its dealer network with further openings planned in the coming year.

The new facility is situated on the old Dublin Road. Apart from the 2014 Audi model range, it will also have up to 60 Audi Approved:plus used cars on display with an additional 100 car park spaces reserved for customer car parking and used models.

Dealer Principal Michael Moore Jr says they have a long standing tradition in the motoring trade in the midlands having been in business for 42 years. "My father, Michael Senior, set up the business in Portarlington in 1972 and progressed on to open a new garage and showrooms in 1981 in Monksland, Athlone. The opening of this new showroom signals yet another milestone in our history."

A launch event will take place on 9 May when Audi Athlone hosts a gala night in the new showroom to mark the official opening.

Christian Gussen, Managing Director, Audi Ireland, is pictured with Michael Moore Snr (left) and Michael Moore Junior, Dealer Principal, Audi Athlone (right) at the new Audi Athlone Showroom.