13 March 2014
SEAT present 2014 range to Munster Rugby
Stars of the famed rugby province including coach Rob Penny and Player BJ Botha picked up keys to a host of new SEAT models including the new SEAT Leon Sports Tourer.
This commitment to Munster Rugby follows on from a three year deal announced last August which saw SEAT become the official car partner to Munster. SEAT is already heavily involved with Munster Rugby as title sponsor of the Munster Schools Senior and Junior Cups which were both launched last month.
Cian O'Brien, Director of SEAT Ireland says their partnership and association with Munster Rugby is something they are very proud of. "This partnership coincides with a fantastic period for SEAT with the brand achieving record sales figures and market share in 2013. We look forward to unveiling the new SEAT Leon Cupra next month."
The car partnership is a highly visible sponsorship for SEAT and exposes them to Munster's loyal support base and followers all over Ireland. SEAT has permanent car displays in Thomond Park as well as pitch signage while the company has enjoyed a strong presence at key Munster Heineken Cup fixtures at Thomond Park this season.
Pictured at the official handover of the new 2014 SEAT range to the Munster Rugby squad were Munster Head Coach Rob Penny (pictured above) and player PJ Botha.