21 January 2015

Ford is revising EcoSport

The spare wheel mounted on the rear of SUVs that's a macho necessity in non-European markets seems to be curbing sales of the Ford EcoSport in this part of the world, writes Brian Byrne.

Developed originally for South America, India and Asian markets, Ford brought the EcoSport to Europe to garner sales in the fast-growing small SUV segment.

But the car isn't doing the business as much as hoped in a highly competitive arena, so Ford has introduced revisions to try and make it more attractive.

These include offering the vehicle without that rear-mounted spare, which some people feel makes it more difficult to park in tight European urban spaces.

There will also be new interior plastics and changes to the suspension, to bring it more in line with the driving feel of the Fiesta hatchback. The revisions will be available from May.

The segment leader is currently Renault's Captur.