2 April 2015

Ford leads market in March for car+van sales

Ford Ireland says strong car sales growth of 33 percent points to full year figure of 120,000 units, writes Trish Whelan.

Ford was the top-selling brand in Ireland's car and van market during March achieving a 13.1 percent share (2,911 units) of the overall market during the month, followed by VW with 12.2 percent or 2,692 units, and Toyota with 10.0 percent or 2,218 units.

Ford Ireland Chairman and Managing Director, Ciaran McMahon says these figures show that the recovery in the car market, and in particular the van market, is continuing apace. "It is heartening to see that our vehicles were again the number one choice among Irish drivers." He expects the full year sales for the Industry will finish in the region of 120,000 units - a considerable increase on the 96,338 sales figure for 2014.

Ford's Transit range again dominated the van sales charts. Year-on-year, the company more than doubled its sales tally in the van segment - going from 434 units in March 2014 to 876 units in March of this year.

Mr McMahon adds that the big growth in Ford van sales has been driven by a number of factors including the return to the market of the single van operators like plumbers, carpenters and other trades people who have had to delay renewing their vehicles during the downturn, as well as Ford's 3.9 percent APR rate.

Ford had two models in the top six best-sellers for March 2015 (led by VW's Golf range with 849 units), the Focus range coming second with 819 units and the Fiesta range in sixth position with 613.