The Ka+ is also a 5-door, whereas the previous Ka as a 3-door 4-seater kept Ford from competing in 85pc of its segment where people wanted a car with five doors and that could seat five people.
Initial estimates of sales in Ireland are around 300 for next year but Ford hope to double this figure for 2018.
"We believe we have the package right with value for money," Ciaran McMahon said. Keeping things simple, Irish customers can choose from two grades - Studio and Zetec. Power is from a 1.2 petrol engine outputting 70hp or 85hp depending on grade.
The Studio grade gets 15-inch steel wheels, body-coloured bumpers; chrome upper grille; front fogs and daytime running lights; AM/FM radio with a device dock for charging your phone etc; speed limiter; ESP; trip computer and remote central locking. The Zetec adds manual air con, 15-inch alloys; Ford SYNC with App/Link; leather steering wheel; cruise control; and MyKey.
From the off, this little number didn't disappoint in any way. The car is easy to get in and out of, I was able to get a lovely driving position, and the cabin has an overall feeling of spaciousness. Seats are very comfortable and materials are of a good quality. There was even good knee room in the back and good boot space of 270 litres which can take two large suitcases. Rear seats have a 60/40 split. All vehicles ordered for Ireland come with a spare wheel.
The car is designed to appeal to young, cost conscious customers as it is priced at €13,650 for the Studio and at €14,650 for the Zetec. It is available on a special PCP deal from €29 per week which will help drive traffic at the showrooms. The PCP involves a down payment of 30pc deposit.
Ford also expect the Ka+ to be an attractive proposition to older people as it offers ease of getting in and out. The car is built in India and comes with a 7-year 100,000kms full factory warranty.
A new Fiesta is due next year which will be larger than the current model, and more expensive according to Ciaran McMahon.