14 May 2019

‘Buying a new Nissan is only a click away’

Nissan has become the first car distributor in Ireland to make it possible for motorists to buy their entire passenger car range online, writes Trish Whelan.

Nissan relaunched the www.nissan.ie website this week and it now features a ‘Buy Now’ button which enables motorists to buy any new Nissan car whenever and wherever they choose including from the comfort of their home.

The move comes after Nissan successfully trialled the online sales model with the 2018 launch of the 40kWh zero emissions Nissan LEAF. Over 200 customers put down online deposits for the car without visiting a showroom to see or test drive the car, while 2,500 online users registered their interest in the car. 

“We were selling the car before it hit the showroom floor. It proved how the market has changed and we have built upon that. We’re expecting a similar experience ahead of the launch of the new 62kWh LEAF in June,” said James McCarthy, CEO of Nissan Ireland.

Online payment is processed through Stripe and car buyers are only required to pay a fully refundable deposit of €200 once they have selected the specification and the model they want to buy. 

This secures their new car online and will automatically place an order with their nearest Nissan dealer. Online buyers can also use the new website to book a test drive and to complete a finance application before talking with their local Nissan dealer to complete the finance approval for their new Nissan.