11 May 2020
SEAT slips past 70th anniversary
Today part of the Volkswagen Group, the brand was established on 9 May 1950 and began production in Barcelona three years later of Fiat-based SEAT 1400 passenger cars. The SEAT 600 and 127 followed and production continued at the site until 1993 when a state of the art new factory was built at Martorelli.
Cupra performance versions of its various models folded into a new performance brand in its own right in 2018.
SEAT is solidly in contention in the continually-growing SUV segment with the trio of Arona, Ateca and Tarraco. The carmaker is also engaged in a major programme of electrification.
Last year, SEAT enjoyed a 3.5pc share of the Irish car market.