9 November 2020

MG brand returns to the Irish market


MG Motor is returning to the Irish market with a range of electric and plug-in hybrid models only in a first for the brand, writes Trish Whelan.

The line-up starts with the MG ZS EV, a B-segment SUV offering a seven-year warranty. It has been awarded a maximum five star Euro NCAP safety rating and comes with high levels of technology including MG Pilot suite of driver aids, three driving modes, a KERS system to recapture energy through regenerative braking and a 263 km (163 mile) WLTP certified range.

The first MG ZS EVs will arrive here this month for immediate sale followed by the all new MG5 EV which is a C-segment wagon and MG HS Plug-in, a C-segment hybrid SUV.

Operations in Ireland will be handled by the privately-owned Irish distributor Frank Keane Group.

Billy Riordan, CEO of the Frank Keane Group, commented: “We are absolutely thrilled to be getting involved with MG as their Irish partner. It is a really exciting time for this growing brand which has such a rich history. The Frank Keane Group started its life in motor distribution over 50 years ago and we look forward to this next step in our journey.”

Gerard Rice, Managing Director, MG Motor Ireland said MG is the fastest growing mainstream car brand in the UK in 2020 with its range of practical and affordable hatchbacks, SWs and SUVs, and is growing rapidly across mainland Europe. “We are currently working hard to select the MG Motor retailers for the Irish market to join us on this exciting and electric journey,” he added. 

MG is a motoring icon, tracing its history back to 1924, famous for building sporty, exciting and value-for-money cars which are always fun to drive.