5 December 2014

Lars Himmer appointed MD of Volkswagen Group Ireland

Volkswagen Group Ireland has announced the appointment of Lars Himmer as Managing Director of Volkswagen Group Ireland, effective from January 2015.

Lars replaces Simon Elliott who left in September to join MAN UK.

Himmer will move to Ireland from Germany where he is currently based in his role as Head of Group Sales Strategy. His previous automotive experience included CEO roles for Eastern Europe and for Russia/CIS with MAN Truck & Bus, and prior to joining the Volkswagen Group he was Managing Director with Volvo Trucks in the Balkans and Latvia. Prior to that he was Deputy MD of Volvo Trucks in Russia.

From Denmark, Lars Himmer spent his early career as an officer in the Danish Army before joining the diplomatic service. He studied in Denmark, England, and Switzerland for an MBA and an International Business Degree.

He is looking forward to settling in Ireland in the New Year.