6 March 2018
Volvo XC40 is named 2018 European Car of the Year
The complete line-up of new global Volvo SUVs have each been named Car of the Year in either Europe or North America. Both the large XC90 and mid-size XC60 were awarded the North American Truck/Utility of the Year title in the past two years.
There are early orders in excess of 20,000 cars across Europe for the XC40, which is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 series, including fully electrified vehicles.
The XC40 is also the first Volvo to come with a car-sharing feature, enabled via Volvo’s digital key technology and its connected services platform, Volvo On Call. XC40 owners can simply share their car with family and friends without having to hand over a physical key.
In another first, the XC40 launched Volvo Cars’ new subscription service, Care by Volvo, which offers car access via a monthly flat-fee subscription rather than ownership.